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BRAND
AUDIT

Get Clear. Get Aligned. Get Strategic.

 

Your brand is working — but is it working as hard as it should?


A TBJ Brand Audit uncovers what’s connecting, what’s missing, and where the biggest opportunities for growth actually are.

Whether you're preparing for a rebrand, refreshing your visual identity, or strengthening your market position, this audit gives you the clarity and direction you need to move forward with confidence.

What You’ll Get in Your Brand Audit

01

Brand Identity Evaluation

A full review of your current brand elements, including:

  • Logo + mark effectiveness

  • Color palette + typography cohesion

  • Visual system consistency

  • Website visual language

  • Social media branding and templates

  • Photography & illustration style

02

Messaging & Positioning Review

We audit the core of your brand’s voice:

  • Tagline + value proposition

  • Tone of voice + clarity

  • Mission + vision alignment

  • Audience resonance

  • Message hierarchy across platforms

03

Digital Presence Assessment

We evaluate how your brand shows up across digital channels:

  • Website UX + layout

  • Social media consistency

  • Content alignment

  • Engagement + visual cohesion

  • Brand differentiation vs. competitors

04

Competitive Landscape Snapshot

A surface-level comparison that highlights where you stand in your market and where opportunities exist for stronger impact

05

Actionable Recommendations

You’ll walk away with:

  • What to fix immediately

  • What to optimize

  • What to evolve strategically

  • Clear direction for next steps (DIY or full-service support)

Logos

Who IsThis Audit For

​

This is perfect if you:

​

  • Feel your brand doesn’t reflect how strong your business truly is

  • Recently pivoted or scaled and your brand hasn’t caught up

  • Are preparing for a full rebrand or refresh

  • Have inconsistent visuals or messaging across platforms

  • Want a professional, objective evaluation from a brand strategist

What Makes a TBJ Brand Audit Different

 

You’re not getting a generic checklist. You’re getting a holistic assessment informed by:

​

  • Real industry experience across B2B, lifestyle, wellness, tech, and professional services

  • Research-driven insights

  • Strategic brand thinking

  • Creative direction and identity expertise

  • Action steps you can use immediately

 

This isn’t about nitpicking — it’s about unlocking your brand’s potential.

Deliverables You Will Receive

​

  • A beautifully designed Brand Audit Report (PDF)

  • A 30-minute follow-up call to review findings

  • Priority pricing for a brand refresh or rebrand (optional)

Ready to Strengthen Your Brand?

Submit the form below to get started.
Within 24–48 hours, you’ll receive confirmation and next steps.

Thanks for submitting!

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Traci Baker Jackson | Expert Branding Specialist & Speaker | TBJ Brand Management Group

© 2025 by TBJ BRAND MANAGEMENT GROUP.

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