CASE STUDY:
SurviveHer Website Rebrand & Maintenance
Industry: Non-Profit Organization

Background

SurviveHer is a non-profit organization dedicated to empowering women affected by breast cancer through education, community support, and advocacy. Their mission is to provide resources and a safe space for survivors and their families. As their reach grew, SurviveHer needed a modern, user-friendly website that reflected their brand identity and supported their expanding programs.
 

Challenges

• Outdated Design: The previous website lacked visual appeal and did not align with SurviveHer’s vibrant, empowering brand.

• Poor Navigation: Users struggled to find resources, event information, and donation options easily.

• Limited Functionality: The site lacked integration for donations, event registration, and newsletter sign-ups.

• Maintenance Gaps: Frequent technical issues and outdated content reduced user trust and engagement.
   

Goals

1. Rebrand the Website: Create a visually compelling design that reflects SurviveHer’s mission and values.

2. Improve User Experience: Simplify navigation and make resources easily accessible.

3. Enhance Functionality: Integrate donation portals, event registration, and newsletter sign-up.

4. Ensure Ongoing Maintenance: Provide continuous updates, security checks, and content management.
    

Our Approach

1. Discovery & Strategy

• Conducted stakeholder interviews to understand SurviveHer’s vision and audience needs.

• Performed a full audit of the existing website to identify pain points.

2. Design & Development

• Created a fresh, responsive design with bold colors and imagery that resonates with SurviveHer’s empowering message.

• Implemented a clear navigation structure for resources, events, and donation options.

• Integrated secure payment gateways for donations and event registration.

3. Content Optimization

• Updated copy to reflect SurviveHer’s voice and mission.

• Added blog and resource sections for educational content.

4. Maintenance & Support

• Established a monthly maintenance plan including:

  • Security updates

  • Performance optimization

  • Content updates

  • Analytics reporting
     

Results

• Increased Engagement: 45% increase in website traffic within 3 months.

• Higher Donations: Online donations grew by 30% after integration of a streamlined donation process.

• Improved Accessibility: Mobile responsiveness and simplified navigation boosted user satisfaction.

• Ongoing Stability: Regular maintenance reduced downtime and ensured consistent performance.
   

Key Features Delivered

• Modern, responsive design

• Donation and event registration integration

• Newsletter subscription functionality

• Blog and resource hub

• Monthly maintenance and analytics reporting
   

Client Feedback

"TBJ Brand Management Group transformed our website into a powerful tool for our mission. The new design truly reflects who we are, and the ongoing support gives us peace of mind."
— SurviveHer Team