
CASE STUDY:
Novad Consulting – Website Rebrand &
Monthly Retainer Management
Industry: Business Consulting
Background
Novad Consulting provides strategic business solutions and advisory services. They needed a modern, user-friendly website that reflects their expertise and supports client engagement, along with ongoing monthly maintenance under a retainer.
Challenges
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Outdated website design lacking visual appeal
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Poor navigation and user experience
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Limited functionality for showcasing services and thought leadership
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Need for continuous updates, security, and performance monitoring
Goals
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Rebrand the website to align with Novad Consulting’s professional image
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Improve navigation and user experience
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Integrate features for service highlights and resource sharing
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Provide ongoing website management under a monthly retainer
Approach
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Conducted a full audit of the existing website
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Developed a responsive, modern design with clear navigation
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Implemented CMS for easy content updates
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Established a monthly retainer plan including security updates, analytics, performance optimization, and content refreshes
Results
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Increased website traffic by 50% within 3 months
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Improved user engagement and time-on-site metrics
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Enhanced brand perception through a professional, cohesive design
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Maintained 99.9% uptime and consistent performance through proactive monthly management
Key Deliverables
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Complete website rebrand and redesign
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CMS integration for content management
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Monthly retainer for ongoing maintenance and analytics reporting
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SEO optimization and performance monitoring
Client Feedback
"TBJ Brand Management Group transformed our digital presence and continues to keep it running flawlessly. The new website reflects our brand perfectly, and their monthly support gives us peace of mind."
— Novad Consulting
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