Background

Color of IBD is a non-profit organization focused on addressing health disparities in gastrointestinal illnesses among communities of color. In partnership with Morehouse School of Medicine and PCORI (Patient-Centered Outcomes Research Institute), they needed a robust, user-friendly website to host educational resources, research updates, and community engagement tools.
 

Challenges

• Complex content requirements for medical research and patient education

• Need for a professional, accessible design that meets health communication standards

• Ongoing updates for research findings and event information

• Compliance with accessibility and security standards for healthcare-related sites
   

Goals

1. Develop and manage a website that supports PCORI’s mission and Color of IBD’s advocacy work

2. Ensure accessibility (WCAG compliance) and HIPAA-related security considerations

3. Provide ongoing content updates and technical maintenance under a monthly retainer

4. Create a platform that fosters trust and engagement among patients, clinicians, and researchers
    

Approach

• Designed a responsive, clean interface optimized for readability and accessibility

• Integrated CMS for easy updates by the Color of IBD team

• Implemented security protocols and performance monitoring

• Established a monthly retainer for continuous updates, analytics, and technical support
   

Results

• Successfully launched a PCORI-compliant website for Color of IBD and Morehouse School of Medicine

• Increased engagement with educational resources and research updates

• Maintained 99.9% uptime and strong security posture

• Delivered monthly analytics reports to track user engagement and resource downloads
   

Key Deliverables

• Full website design and development for PCORI initiative

• CMS integration for streamlined content management

• Monthly retainer for maintenance, security, and analytics

• Accessibility compliance and performance optimization
   

Client Feedback

"TBJ Brand Management Group has been instrumental in creating and maintaining a platform that reflects our mission and meets the highest standards for accessibility and security. Their ongoing support ensures our community stays informed and engaged."
— Color of IBD Team