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More about the brand...

Finding Inspiration in Every Turn

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TRACI BAKER JACKSON,
CEO | CREATIVE DIRECTOR

Traci Baker Jackson is the visionary founder and CEO of TBJ Brand Management Group, a full-service branding and consulting agency dedicated to transforming ideas into powerful, purpose-driven brands. With over 20 years of experience in media, marketing, and business development, Traci has earned a reputation for helping entrepreneurs, nonprofits, creatives, and public figures elevate their brand presence with strategy, authenticity, and impact.

Her work spans across brand strategy, website design, marketing campaigns, public relations, and business consulting — always rooted in her belief that storytelling and strategic execution build lasting legacies. Traci brings an unmatched energy to each project, guiding clients through every stage of the brand journey — from concept to launch to legacy.

As a respected thought leader, mentor, and creative force, Traci is passionate about amplifying voices, building generational wealth, and pushing boundaries for women and minority-owned businesses. Her portfolio includes political campaigns, nonprofit initiatives, product launches, and national media features — all anchored in her signature blend of clarity, creativity, and confidence.

Whether she’s leading a rebrand, crafting a compelling campaign, or coaching clients toward their next big breakthrough, Traci brings both heart and hustle to everything she does.

Work featured in\on...

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Meet The Team

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Edwin Holmes

General Manager

Edwin Holmes is a visionary leader with over 25 years of experience at the intersection of music, entertainment, and brand development. As the founder and CEO of RetroFuture Entertainment, he has shaped the careers of artists, built dynamic brands, and left a lasting imprint on cultural strategy and creative execution. Now serving as General Manager of TBJ Brand Management Group, Edwin brings a legacy of innovation, business acumen, and cultural fluency to the team. His role bridges strategic growth, creative development, and client relations — ensuring every project exceeds expectations and delivers impact. A master brand architect and trusted advisor, Edwin’s leadership at TBJ Brand signals a bold new chapter of expansion, influence, and excellence in service to visionary entrepreneurs, creatives, and changemakers. connect: ed@tbjbrand.com

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Riley Inge

Graphic Designer

Riley Inge is a multidisciplinary graphic designer whose work blends clean aesthetics with bold, strategic storytelling. As Graphic Designer for TBJ Brand Management Group, Riley brings fresh perspective, precision, and creativity to every visual element — from brand identities and digital assets to full-scale campaigns and custom design systems. With a background in visual arts and a passion for elevating underrepresented voices through design, Riley ensures that every project not only looks exceptional, but connects with purpose and power. His collaborative spirit, attention to detail, and ability to translate brand visions into compelling visual experiences make him an essential force behind TBJ Brand’s creative success.

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OUR PROCESS

1

We learn your business and set goals for the project.

2

We surf the net and hit the books to learn your industry and competitors.

3

We sketch out your ideas to create the best concepts for your vision.

4

We love to give you the best of the best. (Usually 3 or more to chose from.)

5

We present you the concepts with an storyboard to help you understand how they relate.

6

We let you chose and then make it perfect. we’ll present again and revise one more if necessary.

7

Once all revisions are made we deliver all files to you.

8

It’s all yours to present to the masses. How awesome it that!

Traci Baker Jackson | Expert Branding Specialist & Speaker | TBJ Brand Management Group

© 2025 by TBJ BRAND MANAGEMENT GROUP.

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