More about the brand...

Traci Baker Jackson is the visionary founder and CEO of TBJ Brand Management Group, a full-service branding and consulting agency dedicated to transforming ideas into powerful, purpose-driven brands. With over 20 years of experience in media, marketing, and business development, Traci has earned a reputation for helping entrepreneurs, nonprofits, creatives, and public figures elevate their brand presence with strategy, authenticity, and impact.

​

Her work spans across brand strategy, website design, marketing campaigns, public relations, and business consulting — always rooted in her belief that storytelling and strategic execution build lasting legacies. Traci brings an unmatched energy to each project, guiding clients through every stage of the brand journey — from concept to launch to legacy.

​

As a respected thought leader, mentor, and creative force, Traci is passionate about amplifying voices, building generational wealth, and pushing boundaries for women and minority-owned businesses. Her portfolio includes political campaigns, nonprofit initiatives, product launches, and national media features — all anchored in her signature blend of clarity, creativity, and confidence.

Whether she’s leading a rebrand, crafting a compelling campaign, or coaching clients toward their next big breakthrough, Traci brings both heart and hustle to everything she does.