Background

The 13th Man is a non-profit organization dedicated to mentoring and empowering young men through leadership programs and community engagement. They needed reliable website management to ensure their digital presence remained strong and up-to-date, so they partnered with TBJ Brand Management Group under a monthly retainer.
 

Challenges

• Outdated content and event information

• Inconsistent website performance and security updates

• Limited internal resources for ongoing site management

• Need for a professional partner to maintain brand integrity online
   

Goals

1. Maintain a secure, high-performing website

2. Keep content fresh and relevant for programs and events

3. Ensure consistent branding across all digital touchpoints

4. Provide analytics and performance reporting
    

Approach

• Conducted a full site audit to identify gaps

• Implemented regular updates for content, plugins, and security patches

• Optimized site speed and mobile responsiveness

• Delivered monthly analytics reports and performance insights
   

Results

• Maintained 99.9% uptime and improved site speed

• Increased event registration through timely content updates

• Enhanced donor trust with a secure, professional website

• Provided actionable insights via monthly reporting

Key Deliverables

• Monthly website maintenance and security updates

• Content refresh for programs and events

• Performance optimization and analytics reporting

• Brand consistency across all pages
   

Client Feedback

"TBJ Brand Management Group has been an invaluable partner in keeping our website secure, updated, and aligned with our mission. Their monthly support allows us to focus on serving our community while knowing our digital presence is in expert hands."
— The 13th Man