Client Overview

FitFood Meal Prep is a fast-growing healthy meal delivery company committed to making nutritious eating convenient, flavorful, and accessible. As the brand prepared to expand its regional presence and elevate its digital experience, the company sought a complete visual and strategic refresh.​​​

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The Challenge

FitFood had strong customer loyalty, but their previous branding no longer matched the strength of the product. The original logo, color palette, and website felt dated, lacked cohesion, and did not communicate the freshness or lifestyle appeal of the brand. The digital ordering experience also needed clearer navigation and improved mobile flow.

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Our Approach

Brand Discovery & Strategy

We began by assessing FitFood’s audience, competitors, and existing brand assets. This process helped us clarify FitFood’s position as a premium yet accessible meal-prep solution centered on nutrition, flavor, and convenience.

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Logo & Visual Identity

We developed a modern and energetic visual identity that reflects the brand’s health-forward mission.
Key elements included:

• A bold new logo emphasizing strength and freshness

• A vibrant green-led color palette representing vitality

• Clean, approachable typography

• Updated imagery direction focused on ingredients, flavor, and lifestyle
   

Website Redesign

We designed a fully refreshed website centered on simplicity and ease of ordering.
Improvements included:

• Streamlined navigation and clearer menu presentation

• A mobile-first layout optimized for fast browsing

• Intuitive ordering and checkout flow

• Storytelling components to highlight freshness, convenience, and weekly menu options
  
   

The Results

A strong, cohesive brand presence

FitFood now has a modern identity that stands out in the crowded meal-prep market and resonates with its core audience.

 

Improved user experience

The new website makes it easier for customers to view meals, understand nutritional value, and place orders quickly—especially on mobile devices.

 

Higher engagement & clearer messaging

With updated visuals and strategic storytelling, customers now understand exactly what FitFood offers and why it’s different.

 

Deliverables

• Full brand identity system

• Logo suite

• Color palette + typography standards

• Website redesign (UX + UI)

• Web copywriting

• Social and marketing templates
   

Client Feedback 

"TBJ Brand Management Group completely transformed our brand identity. From a fresh logo and modern website to cohesive social media management and merchandise branding, every detail aligned with our vision. The rebrand elevated our market presence and drove a surge in customer engagement and subscriptions."
— FitFood Meal Prep Services
 

Summary

The FitFood rebrand transformed the company’s visual identity and digital experience into a polished, consistent, and lifestyle-driven brand. FitFood now shows up with the clarity, confidence, and credibility needed to grow—and to lead in the healthy meal-prep space.

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