Client Overview

ICX is a forward-thinking organization dedicated to empowering students, entrepreneurs, and innovators across the African Diaspora. With a mission rooted in impact, access, and community transformation, ICX needed a digital presence that reflected its growth, clarity of purpose, and bold vision for the future.

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01. The Challenge

ICX had evolved significantly, but its website did not reflect the brand’s current positioning or the scale of its initiatives. The previous site presented several challenges:
 

• Outdated visual design that didn’t represent ICX’s modern, youth-centered identity

• Inconsistent messaging and brand voice

• A complex navigation system that made key programs hard to find

• Lack of clear storytelling around impact, mission, and community reach

• Limited functionality for students, partners, and stakeholders seeking resources
   

ICX needed a full digital refresh that aligned with its credibility and transformational mission.

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02. Objectives

Our team partnered with ICX to create a website that is visually compelling, easy to navigate, and strategically aligned with the organization’s goals.
 

Key Goals:

• Modernize the brand’s digital presence

• Strengthen messaging around mission, impact, and opportunities

• Create a user-centered navigation system

• Improve accessibility and mobile performance

• Design a clean, professional interface that resonates with students, funders, and institutional partners
   

03. Our Approach

Brand Discovery & UX Audit

We began with a full audit of the existing website, content architecture, and brand assets. Through stakeholder interviews and user-path analysis, we identified the core needs of ICX’s primary audiences—students, HBCU partners, donors, and community innovators.
 

Visual Refresh

We developed a design aesthetic that reflects ICX’s values:

• Bold, youthful, high-impact color choices

• Clean typography with strong hierarchy

• Emphasis on empowerment, innovation, and community

• Strategic use of imagery representing Black students and global diaspora audiences
   

Website Redesign (UX + UI)

We built a modern, intuitive site structure designed to support clarity and action.
 

Key Enhancements:

• Streamlined navigation for quick access to programs, opportunities, and initiatives

• Impact-driven storytelling integrated across key pages

• Dedicated pages for initiatives, including funding programs, student-led ventures, and partner resources

• Conversion-driven layout to increase engagement, sign-ups, and inquiries

• Mobile-first design ensuring accessibility across all devices

• Clear CTA pathways for students, donors, and partners
  
   

04. The Results

Stronger Digital Presence

ICX now has a website that communicates its mission with clarity and confidence—positioning the organization as a leading force in innovation, equity, and student empowerment.
 

Enhanced User Experience

Visitors can easily navigate the site, understand ICX’s purpose, and access resources without confusion.
 

Improved Engagement

Clear CTAs and a structured content flow help guide users toward applications, programs, and partnership opportunities.
 

Consistent Brand Identity

The redesigned interface aligns visually and strategically with ICX’s voice: bold, youthful, modern, and rooted in community transformation.
 

05. Deliverables Provided
Full website redesign (UX + UI)

• Updated brand color system + typography

• Revised content strategy + messaging

• New impact-driven copywriting

• Page-by-page layout structure

• Mobile + accessibility optimization

• Homepage, program pages, and resource hubs

• Visual asset direction (photography & graphics)
   

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Client Feedback

"TBJ Brand Management Group delivered a seamless branding and strategy experience for our wireless internet services. Their ability to translate our technical strengths into a clear, customer-focused message helped us stand out in a competitive market. The new campaign and guidelines have improved our visibility and consistency across all platforms."
— ICX Team

Summary

The ICX website rebrand transformed the organization’s digital identity into a powerful, user-friendly, and future-ready platform. With a modern visual identity and a streamlined content experience, ICX is now positioned to better serve students, elevate its mission, and strengthen its global community of partners and innovators.